x positive deviance - Jerry Sternin Observed...

"The positive deviants were going to rice paddies and collecting tiny shrimps and crabs to mix with the rice", says Sternin. They also collected sweet-potato greens -- which conventional wisdom considered low-class food -- and mixed them with the rice. They were supplementing the carbohydrates with protein and vitamins. And positive deviants displayed all kinds of caring behaviors: frequency of feeding, active feeding. They fed children who had diarrhea, for example, even though conventional wisdom said no to this.

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